How is someone supposed to know that the ad is about a commercial in the beginning?
Does watching the ad after reading Stein's article help clear up some confusion?
Stein uses the commercial's free interpretation that it gives to analyze and interpret the Macintosh 1984 Super Bowl Ad. The Ad was only aired one time during the Super Bowl and although it was short, it left a lasting impression. The commercial, to some, was very confusing. Stein uses her article to take this ad that was so simple, and go into as much detail as possible for viewers who were confused. Although Stein's interpretation is very long and thorough, it makes the ad easier to understand and also helps viewers and readers to come up with all kinds of interpretations of their own.
One thing that I feel that pulled Stein to writing her article: the Ad's simplicity. The ad is only one minute in length but left probably one hundred questions. For a writer, this type of topic is like candy: free to go in any which direction they chose. Stein sounds like the kind of person that would go for something like this so that she can do something that has such free interpretation.
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